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Content Marketer

Thomson Reuters Marketing 2/5/2018 3:36:55 PM Eagan, MN United States of America
Job Description

Your Impact at FindLaw, part of Thomson Reuters

Be a part of a highly regarded team! In this new role (due to growth) help execute a strategic content marketing program that builds brand awareness for FindLaw and drives traffic to its online properties. This position uses excellent written content to support FindLaw’s mission to provide legal marketing solutions that deliver results. This individual will help manage and execute all aspects of marketing communications, in particular, our prospect-facing content, as well as corporate marketing communications and general marketing requirements.

Job Requirements

  • Handles or assists in the creation of content marketing materials, media and other communications assets to drive awareness for the FindLaw brand
  • Contributes ideas, researches topics and develops relevant content to support the LawyerMarketing.com editorial calendar
  • Creates keyword-optimized content for organic search visibility
  • Exhibits exceptional communications skills, particularly written communication and design
  • Has deep knowledge of principles and methods of content marketing
  • Works professionally and effectively with a wide array of individuals in a fast-paced, dynamic environment
  • Is flexible and able to adapt to business requirements. Possess high level of personal initiative, accountability and follow-through skills

Experience

  • 3-5 years marketing experience, ideally coming from a content focused role
  • Significant, focused experience in professional writing for search engine optimization, including formal and informal styles.
  • Must demonstrate the capability to deliver consistent messages and marketing themes that resonate with a wide array of audiences
  • Previous corporate or marketing agency experience preferred
  • Online marketing industry experience a plus
     

Knowledge/Skills

  • Exceptional oral and written communication skills, including editing and proofing
  • Distilling complex concepts into simple, digestible messages and communications assets
  • Basic understanding of content marketing and demand generation concepts
  • Strong project management skills
  • Sharp attention to execution, detail, deadlines and process 
  • Excellent proficiency in Microsoft PowerPoint
  • Proficiency in Microsoft Word and Excel required
  • Familiarity with AP style
  • Experience with Adobe CS, WordPress, or multimedia/video production are an added plus

Education

  • A bachelor’s degree in marketing, communications, public relations, advertising, journalism or equivalent is required
  • An MBA or advanced degree would be a plus

About FindLaw®

The Company

FindLaw is the leading provider of business development solutions for law firms and home to the largest online destination for people with legal needs (www.findlaw.com).  Our integrated marketing solutions help law firms grow their practice through strategic marketing approaches that drive results.  The growth and success of our business is the direct result of our diverse teams of talent that are creative, dynamic, and just plain knowledgeable.  We recruit and retain the best professionals from across the country that bring an array of expertise to the table, including legal experts, tech talents, marketing wizards, data geeks, and digital strategists. 

The Perks

Our benefits package includes all the usual suspects: medical, dental, retirement savings, paid time off, etc.  In addition, people grow here. We’ve worked hard to make this a great place for our people to contribute so they can grow and help us grow.  As part of the global Thomson Reuters family, employees benefit from unlimited career development opportunities to help them on their professional path of success.

The Employee

This part is about you. Are you a motivated professional who has a natural bias towards action? Are you a natural collaborator who knows how to advocate for your position yet respects the value of different perspectives? Do you know your stuff and still want to learn even more?  Do you understand that being competitive means being flexible and knowing that change can be fun?  Do you care about culture and understand that you play a role in shaping it?  Most importantly, do you find yourself nodding “yes,” as you read this job description? If so, you should work at FindLaw, part of Thomson Reuters.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 45,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit thomsonreuters.com/careers.

More information about Thomson Reuters can be found on thomsonreuters.com.



Locations
Eagan-Minnesota-United States of America
Req #: JREQ097588
Locations: Eagan-Minnesota-United States of America
Job Function: Marketing
Apply Now    
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