The Legal Enterprise Solutions Marketing Team drives revenue goals through initiatives, communication, and promotional efforts across existing product initiatives to law firm customers. The product marketer will work with sector colleagues and internal groups including Product Development, Product Marketing, and Global Creative Services to drive sales and revenue growth initiatives to the law firm financial software sector.
MAJOR AREAS OF ACCOUNTABILITY:
Develop and execute financial management software marketing campaigns
Assist in developing and maintaining law firm retention campaigns
Support customer marketing efforts to drive retention of law firm software revenue
Analyze, access and develop effective messaging regarding law firm customers and product impact of launches and sunset
Serve as a marketing point of contact for law firm field channels
Assist in creating and managing customer touch points in support of demand & lead generation, including but not limited to promotional campaigns, webinars, and e-mail campaigns
Partner with other internal groups such as Customer Advocacy, Sales Operations, Global Creative Services and Demand Center teams
Manages deliverables to project plans, adheres to costs against budget guidelines, analyzes data to make decisions.
Education and Experience
Four-year college degree required. Undergraduate degree in business or marketing related field strongly preferred. MBA or JD a plus
Minimum two years marketing, sales, or strategic planning experience with progressive responsibilities
Project management experience
Direct experience in the legal field or information industry preferred
Experience working effectively within cross-organizational teams
Information industry, professional, and corporate market experience preferred
Knowledge and Skills
Excellent organizational, writing, and oral communication skills
Must possess a great attitude and a high degree of collaborative initiative with a desire to grow professionally
Must demonstrate a capability to deliver consistent messages and marketing themes to customers
Must possess the ability to think strategically as well as analyze details when necessary.
Strong knowledge of marketing and sales operations
Ability to communicate persuasively and tactfully with all levels of management, co-workers, and customers, in written and verbal form
Strong working knowledge of MS Excel, PowerPoint, and Word
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