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Director of Account Based Marketing (ABM) -- Remote

Thomson Reuters Marketing 1/19/2018 5:32:42 PM Eagan, MN United States of America
Job Description

The large & midsize law firm (LMLF) segment seeks a proven account based marketing (ABM) leader with a successful record of combining content and relationship marketing with technology to lead our ABM program.

The Director is responsible for leading the development, implementation, management and measurement of targeted account-focused programs to drive sales acceleration, revenue and customer retention attainment for a fixed set of strategic accounts. This position will partner closely with the LMLF sales channel, customer and central marketing, pricing and finance to drive achievement of business objectives. The ideal candidate has successfully leveraged ABM, especially using technology driven, personalized strategies and tactics. The successful candidate will be an energetic leader, collaborator and business driver, focused on measurable outcomes and marketing ROI. As a senior leader, the ideal candidate will provide coaching, clear direction and compelling motivation to help their direct reports establish and maintain excellent partnerships with sales, and deliver strategic, creative and effective ABM that drives clear ROI.

Our team culture is collaborative, fun and focused on results. ​ This role reports to the Vice President of Large & Medium Law Segment.

Key Responsibilities

  • Provide strategic leadership for LMLF ABM program, aligning sales and marketing with focus on the highest value prospects and accounts, and delivering on sales and revenue goals and marketing contribution to sales 

  • Lead the daily operations of the LMLF ABM program, including account selection, account planning governance, appropriate leverage of ABM and digital marketing technology, measurement, and budget approvals

  • Advance the use of technology for the LMLF ABM program to drive personalization and scale focused on the buyers journey, delivering the right marketing program and content at the right time

  • Lead a team of marketing professionals. Provide direction, feedback/coaching, manage performance and


  • Nimbly address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to health of the pipeline.

  • Provide strategic and tactical support to the strategic account executives who serve the AMLAW100 law firms

  • Review and share performance metrics with a keen eye on ROI. Ensure that each marketing activity is tracked and measured. Use data and dashboards to inform future programs and investment

  • Build and maintain strong relationships with internal stakeholders, including sales channel, central marketing, finance, pricing, customer experience, and external organizations and partners

  • Participate as a member of the LMLF Operating Committee, a leadership team focused on effective operations, culture and engagement of the segment team

Qualifications, Experience, Knowledge and skills

  • Four year degree required in marketing, with MBA strongly preferred.
  • Minimum of 8 years management experience leading teams to achieve business objectives.
  • Diverse marketing background including content development, event marketing, demand generation, public relations, culminating in recent focus on ABM, with demonstrated success
  • Proactive style with discipline and will to set priorities, drive decisions and get closure on recommendations and issues
  • Successfully manages multiple projects and effective at influencing across all levels.
  • Experience in marketing automation and measurement, specifically in account based marketing
  • Highly skilled at communicating, both in person and in writing; a penchant for visual communication via dashboards and presentations very valuable in this role; adept at communicating with executives
  • Committed leader who takes initiative without being asked; takes pride and personal ownership of team and business unit success
  • Experience working across a complex, highly matrixed organization, including demonstrated ability to lead those outside of your direct reports
  • High energy; highly productive with strong self-starter initiative.
  • Exceptional organizational, budget, project and people management skills.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 45,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit

More information about Thomson Reuters can be found on

Eagan-Minnesota-United States of America;New York-New York-United States of America
Req #: JREQ096586
Locations: Eagan-Minnesota-United States of America|New York-New York-United States of America
Job Function: Marketing
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