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Marketing Automation Manager

Thomson Reuters Marketing 12/1/2017 11:19:15 AM Eagan, MN United States of America
Job Description

Do you live and breathe marketing automation?

Do you want to be recognized as an industry leader and join an award-winning team?

As a Marketing Automation Manager in the Thomson Reuters Legal Demand Generation Center of Excellence (Demand Center), you will be part of laying the essential demand generation groundwork for a Central Marketing organization. In this role, you will be responsible for supporting a key account in the Legal business – managing and executing marketing campaigns, leveraging the marketing automation tool, Eloqua. Your contributions will play a critical role in lead generation, filling the sales pipeline, and ultimately leading to sales.

In partnership with your account marketers and your counterparts in the Demand Center, you will consult, execute and iterate on the marketing automation efforts of a newly on boarded in-house account. This is a great opportunity for those hungry to build something from the ground up and make a lasting impact in a Fortune 500 company.

Job Requirements

  • Marketing Automation
    • Manage the production and execution of demand generation and customer retention marketing campaigns
    • Produce a high volume of automated campaign assets (emails, landing pages, forms etc.)
    • Segment creation in Eloqua (solid understanding of data)
    • Collaborate across the organization with digital strategists, analysts, and marketers
    • Work with 3rd party vendors & platforms, as needed
       
  • Best Practices
    • Support the team, sharing new ideas, best practices, and learnings
    • Partner with Demand Center strategists to make multi-channel campaign recommendations (i.e. – inbound forms, PPC & Eloqua, etc.)
       
  • Reporting & Insights
    • Deep understanding of KPIs, trends, etc.
    • Use insights to make data-backed recommendations
    • Create ad hoc custom email reports
    • Merging data from Eloqua, Salesforce, and other marketing channels - tying marketing’s efforts to sales revenue

Experience

Qualifications

  • 3-5 years’ of overall experience related to marketing automation
  • 3-5 years’ experience in demand generation, lead nurturing and automated campaign strategy, development and execution
  • 3-5 years’ experience in marketing funnel automation, operations and analytics, including (but not limited to): marketing to sales handoff, lead scoring, and Salesforce lead routing
  • 3-5 years’ experience working and integrating with 3rd party systems (e.g. – webinar platforms, event management tools, predictive lead scoring systems, etc.)

Skills

  • Expert in demand generation best practices
  • Solid understanding of go-to-market strategies and sales revenue impacts
  • Hands-on experience using a marketing automation platform (preferably Eloqua)
  • Working knowledge of HTML, Photoshop, Excel and CRM (preferably Salesforce)
  • Proven track record of strong project management skills

Education & Certifications

  • Bachelor’s degree in marketing / business, or related work experience
  • Certification in one or more marketing automation platforms (e.g. - Eloqua, Marketo, Pardot) and Salesforce (preferred but not required)

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 45,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit thomsonreuters.com/careers.

More information about Thomson Reuters can be found on thomsonreuters.com.



Locations
Eagan-Minnesota-United States of America
Req #: JREQ095151
Locations: Eagan-Minnesota-United States of America
Job Function: Marketing
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