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Senior Analyst Strategic Marketing

Thomson Reuters Marketing 10/24/2017 7:07:31 AM Madrid, Spain
Job Description

Senior Analyst Strategic Marketing
 

Job description
 

ROLE PURPOSE
· Provides insight to the Thomson Reuters business from primary and secondary
market research and analysis in the areas of the marketplace, customer, and
competition.
· Provides analysis, forecasting and reporting that informs and improves the
effectiveness of the planning, execution and optimization of marketing strategy and
online programs.
· Individually contributes by providing strategic Marketing solutions that develop the
business and build customer satisfaction and loyalty.
· Helps design the customer experience by coordinating, executing and measuring the
effectiveness of marketing activities while ensuring they are integrated and aligned on a
global basis.
RESPONSIBILITIES
· Monitors all aspects of key competitors, analyzing their strengths, weaknesses,
opportunities and threats.
· Develops strategies to meet competitive threats and/or develop strategies to
achieve competitive advantage.
· Develops/promote marketing best practices across other marketing teams.
· Provides support for the product marketing function and/or all aspects of the
business through primary and/or secondary research, analysis and synthesis of data
from company's markets, competition, product mix, legislation, etc.
· Conducts research and develops reports, newsletters, presentations and other
outputs to communicate findings.
· Makes recommendations based on findings.
· Develops strategic marketing plans through market research, competitive
analysis, pricing, customer engagement, and business planning.
SCOPE & IMPACT
· Advises business on global marketing strategy. Supports Marketing Management by
developing and coordinating business strategy and operational performance.
· Using sophisticated quantitative and qualitative methodologies for our products and
services, to help develop both short and long-term strategies for competitive
differentiation that contribute to solid business results.

· May lead a group on implementing projects with manageable risks and resources
requirements.
· Uses professional concepts; applies company policies and procedures to resolve a
variety of issues.
· Works on problems of moderate to more complex scope where analysis of situation or
data requires a review of a variety of factors.
· Exercises judgment within defined procedures and practices to determine appropriate
action.
TECHNICAL / PROFESSIONAL SKILLS & COMPETENCIES
· Must have experience of delivering strong, influential communications materials and
ability to deliver complex analyses (could be internal/external) on behalf of an
organization.
· Excellent verbal and written communication skills in order to provide thought leadership
and influence others.
· Excellent organizational / project management skills working with multiple groups
across geographies and cultures.
· Educational background or on-the-job experience in statistics/econometrics, customer
segmentation, database analysis, and displaying analytical output.
· Experience with statistical analytics software and tools.
· Deep knowledge of excel and power point

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 45,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit thomsonreuters.com/careers.

More information about Thomson Reuters can be found on thomsonreuters.com.



Locations
Madrid-Spain
Req #: JREQ092900
Locations: Madrid-Spain
Job Function: Marketing
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