Position Title: Lead Business Analyst
Business Unit: Enterprise Business Systems
Product or Service:
Capabilities span the whole Marketing Domain, specific platforms include our lead generation & CRM platforms (e.g. Oracle Marketing Cloud also known as Eloqua as well as Salesforce), the existing customer targeting and segmentation application (IBM Campaign also known as Unica) and our Digital Marketing suite (Adobe Experience Manager).
The Lead Business Analyst – Marketing acts as a key pivotal liaison in the Enterprise Marketing space, partnering with the Senior Business Management (VP / Director level) and Enterprise Business Systems (EBS) key representatives (VPs, Business Relationship Manager and Enterprise Architect). The role is dual focussed on both understanding and shaping the strategic business vision in the Domain and the execution of the agreed business objectives and Goals to meet the vision through technology solutions.
This is a senior EBS role reporting to an EBS Business Analysis Director to lead a team of Senior Business Analysts in various locations. The role is to understand business strategy and translate this into technology solutions working alongside other internal, external and third party technology groups by setting direction, driving standardisation and mentoring across direct reports, other Business Analysis team members and third vendor representatives.
You will lead the team forward, ensuring that team members can, with varying levels of support from the Lead BA, gather business outcomes and business requirements rather than system solutions, validate those requirements against business vision and strategy. Business Analysts are then key project participants alongside business representatives, solution architects / designers, developers and QA / UAT teams over the full project lifecycle and ensure that the delivered solution is fit for purpose and meets the original business outcomes and requirements.
The Lead BA – Marketing is expected to have a strong Marketing Domain experience with proven track record of delivering Marketing Automation solutions through the full project lifecycle across large complex organisations.
Main Responsibilities / Accountabilities:
Essential Skills and Experience:
Desired Skills and Experience:
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