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Web Analyst

Thomson Reuters Marketing 3/8/2018 11:56:16 AM Lagunilla de Heredia, Costa Rica
Job Description

The Opportunity

This role will play a critical role in shaping the future for Thomson Reuters web performance tracking as well as defining personalization and optimization programs:

  • Influence the short, medium and long-term strategy for analytics
  • monitor and analyse worldwide campaigns
  • develop and deliver dashboards, using Adobe Analytics that monitor site performance and program effectiveness
  • execute personalization and testing programs across digital real estate to develop ongoing culture of continuous optimization

Core responsibilities

  • Defining critical metrics to measure performance across lead generation, commerce and customer engagement programs
  • Providing analysis that delivers actionable insight
  • Clearly communicating performance, insight and recommendations

You’ll be able to manage multiple projects simultaneously, in a highly matrixed organization. You’ll have numeracy, skill, attention to detail, tenacity, and you will focus on results.

Your skills and experience

You’ll bring high levels of skill with:

Adobe Analytics, Target and Audience Manager: you will have at 2-3 years of experience working with Adobe tools particularly on the analytics cloud.  You understand and can define and optimize our data layer approach.  You have worked with DTM implementing site tags as well as managing tag clean up and governance processes.  You have experience defining audience segments and have set up personalized experiences based on varying levels of visitor insight from anonymous to authenticated. You are familiar with anomaly reporting and have led efforts to capitalize on positive trends or optimized less than positive trends across site experiences.

Excel: you’ll be an advanced user, manipulating data, visualising data, and developing dashboards within Excel, you may be familiar with data visualization tools. You’ll definitely know how to pivot table data and know what a vlookup is.

Google Analytics, advanced user of Google analytics particularly focused on dashboards, and automated reporting. 

Powerpoint and other reporting tools:  you will be an expert at summarizing web analytics insight, trends and results to inform site stakeholders about performance and opportunities. 

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 45,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit

More information about Thomson Reuters can be found on

Lagunilla de Heredia-Costa Rica
Req #: JREQ100845
Locations: Lagunilla de Heredia-Costa Rica
Job Function: Marketing
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