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Marketing Campaign Analyst

Thomson Reuters Marketing 11/8/2017 4:32:16 PM Toronto, ON Canada
Job Description

Date Posted: November 8, 2017

Department: Database Marketing

Location: 2075 Kennedy Road - Scarborough

Marketing Campaign Analyst

(7-month contract)

Purpose:

The successful candidate will be expected to create campaign lists and assist with data integrity projects under the direction of the Manager of Database Marketing Operations. This position will also be responsible for supporting cross-company digital marketing initiatives.

This position is responsible for:

  • creating lists, using IBM Unica Campaign tool for direct mail, email, and inside sales campaigns and liaising with marketers to ensure desired results;
  • supporting ad hoc and known market research list requests for various groups within Thomson Reuters;
  • supporting Field and Lead Generation in the creation of  Salesforce.com campaigns;
  • participating in the “build a better customer record” by investigating  and processing data anomalies within the company data warehouse (“Datamart”);
  • supporting our digital marketing team, with attention to detail by ensuring proofing, approvals, scheduling, and deployment dependencies are in place for assigned email campaigns; and
  • using Act-On, a web-based email marketing tool to schedule and deploy basic marketing emails.

You will be a strong team player and will possess:

  • 3 – 5 years work related experience in a marketing/technical role;
  • an understanding of e-marketing concepts and processes;
  • experience using IBM Unica Campaign tool, Salesforce.com, FileMaker Pro, and/or Act-On email management software preferred, but will train right candidate on these tools;
  • excellent communication skills, both written and verbal;
  • excellent attention to details and specifics; and
  • strong MS Access and Excel skills.

A marketing and or publishing background and proficiency in HTML, Dreamweaver will be considered an asset.

Thomson Reuters offers an environment that is both challenging and supportive, and we are proud to have been named one of Canada’s Top 100 Employers from 2009 – 2017, a Best Workplace from 2006 – 2017, and a Great Place to Work for Women in 2015 and 2017. We consider work from home arrangements for people with a disability or specific accessibility needs. If requested, accommodation will be provided throughout the recruitment and assessment process.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 45,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit thomsonreuters.com/careers.

More information about Thomson Reuters can be found on thomsonreuters.com.



Locations
Toronto-Ontario-Canada
Req #: JREQ094064
Locations: Toronto-Ontario-Canada
Job Function: Marketing
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