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Senior Marketer

Thomson Reuters Marketing 1/17/2018 9:52:10 AM Toronto, ON Canada
Job Description

Date Posted: January 12, 2018

Department: Marketing

Location: 2075 Kennedy Road - Scarborough

Senior Marketer

(2 positions)

Purpose:

This individual will lead the development and execution of the marketing plan for a suite of innovative, market-leading online information solutions for the Canadian market. They will work with a cross-functional group including sales, creative services, digital marketing, external third parties and product development professionals to develop and execute the marketing program that drives awareness and market share.

This position is responsible for:

  • developing and implementing integrated Demand Generation marketing programs, using Digital channels (eMail, Web, Social), Event Marketing (live events, conferences/trade shows and webinars), and Space Advertising;
  • leading the development of Sales Enablement tools;
  • developing effective creative briefs, including features, benefits, and value propositions of the product that differentiate it in the market;
  • building a deep understanding of target personas and market segments;
  • developing and sharing thought leadership and product content for marketing websites, sales enablement tools, events and social channels; and
  • reviewing marketing campaign analyses to direct campaign refinement in the future.

You will be a strong team player and will possess:

  • a university or college degree or certification in marketing or equivalent experience;
  • two to three years of experience creating marketing campaigns, ideally in a B2B environment;
  • a demonstrated ability to prioritize workload, juggle many tasks and strive for results;
  • comfort communicating with all levels of the organization; and
  • strong working knowledge of MS Office, MS Access and Excel.

Thomson Reuters offers an environment that is both challenging and supportive, and we are proud to have been named one of Canada’s Top 100 Employers from 2009 – 2017, a Best Workplace from 2006 – 2017, and a Great Place to Work for Women in 2015 and 2017. We consider work from home arrangements for people with a disability or specific accessibility needs. If requested, accommodation will be provided throughout the recruitment and assessment process.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 45,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit thomsonreuters.com/careers.

More information about Thomson Reuters can be found on thomsonreuters.com.



Locations
Toronto-Ontario-Canada
Req #: JREQ093618
Locations: Toronto-Ontario-Canada
Job Function: Marketing
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