The PPC Strategist is responsible for managing paid search campaigns (PPC, pay per click) on multiple channels including Google, Bing, Facebook, etc. The PPC Strategist supports all aspects of paid search from strategy development, implementation, optimization, reporting, and analysis. The ideal candidate is a self-starter who can manage all detailed aspects of client's day-to-day paid search campaign activities. The candidate should have at least 3+ years of hands-on experience in online marketing with a heavy focus on paid search management across multiple channels. This individual should possess a great depth of tactical knowledge in paid search services.
- Research and strategize paid search campaign plans for our clients.
- Manage accounts to ensure all project deliverable deadlines are met.
- Facilitate the management and growth of paid search accounts and ensure that the expectations of the clients are met.
- Analyze and report on Pay per Click campaign results and present to client by documented report and presentations as necessary.
- Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal customers.
- Provide client feedback and work with external and internal creative resources to develop effective post-click landing experiences.
QUALIFICATIONS, EXPERIENCE, KNOWLEDGE, and SKILLS:
- Minimum 3 + years of working experience in paid search operations with an understanding of web analytics.
- Current experience managing spend of at least 10k a month
- Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required.
- Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
- Advanced proficiency in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications.
- 2 to 4 + years of Customer Service or Account Management
Skills and Education:
- Demonstrated success as an PPC trafficker and operations leader
- Google Adwords certification within the last year
- Strong understanding of online advertising platforms - experience with Marin or Kenshoo desirable
- Proficient with database driven web analytics and comfortable crunching numbers
- Effective written and verbal communicator with influencing skills.
- Client facing and service oriented
- Strong judgment and attention to detail
- Technically oriented
- Ability to collaborate cross-functionally to execute product strategy.
- Strong analytical, problem-solving and prioritization skills.
- 4-year degree in Business, Marketing, or Communications preferred.
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