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Senior SEO Strategist

Thomson Reuters Marketing 11/1/2017 2:10:36 PM Sunnyvale, CA United States of America
Job Description

Your Impact at FindLaw, part of Thomson Reuters

FindLaw, a Thomson Reuters business, is a leading provider of business development solutions for small law firms. Through its team of legal marketing experts, FindLaw drives the industry by delivering a comprehensive portfolio of proven online and offline marketing solutions designed to connect law firms with targeted prospective clients. FindLaw is also home to the largest online directory of lawyers and (, the most popular legal website with more than nine million people visiting each month for free information about a legal topic, to solve a legal problem or to find a lawyer.

Senior SEO Strategist is responsible for optimizing our websites to make them more search-engine-friendly, thus elevating our positions in search results. This will help us improve the volume and quality of traffic to from natural search referrals.

Job Requirements

  • Work closely with other members of the Digital Marketing team to manage day-to-day aspects of  our SEO program:
    • Keyword research and competitive benchmarking
    • Develop and document detailed website recommendations
    • Work with content and creative teams to execute recommendations
    • Measure and report on business impact (ROI)
  • Continue to refine SEO strategy for,,, and
  • Work cross-functionally to align SEO goals with Marketing, Product, and Technology strategy
  • Periodically conduct analysis and review of SEO efforts and results to derive actionable insights and create programs to increase SE visibility, drive incremental traffic, and, ultimately, customer acquisition and higher engagement
  • Track, report, and analyze SEO performance on a weekly basis
  • Contribute to website strategy by translating qualitative or anecdotal data into recommendations and tactics for revising the strategy, where appropriate
  • Collaborate with our PPC Team to identify keywords for further SEO optimization. 


  • 5+ years of Search Engine Optimization experience, preferably for sites with >1M monthly visits
  • Thorough knowledge of SEO, and proven ability to remain current in this rapidly shifting space
  • Sound understanding of Social Media’s evolving influence on search and SEO
  • Experience with SEO features such as Rich Snippets and Knowledge Graph
  • Deep understanding of web technologies and experience with Information Architecture
  • Experience implementing Social Media campaigns on FB, Google+, and Twitter, a plus
  • PPC/SEM optimization experience for Google, Yahoo or Bing accounts, a plus
  • Proven ability to deliver valuable business insights based on multiple data sources available in the organization and search traffic tools
  • Experience working with and influencing cross-functional teams
  • Proven ability to work well independently on assigned tasks, as well in a team-setting
  • Ability to plan, organize and establish priorities with significant analytical, logical and strategic thinking skills.


  • Strong quantitative and qualitative analytical skills
  • Detail-oriented and outcome-driven
  • Experience working with popular CMS such as Drupal, Adobe CQ5, or WordPress, a plus
  • Prior knowledge of SiteCatalyst, Google Analytics a significant plus
  • Prior SEO experience in the legal industry, a plus


  • BA/BS degree

About FindLaw®

The Company

FindLaw is the leading provider of business development solutions for law firms and home to the largest online destination for people with legal needs (  Our integrated marketing solutions help law firms grow their practice through strategic marketing approaches that drive results.  The growth and success of our business is the direct result of our diverse teams of talent that are creative, dynamic, and just plain knowledgeable.  We recruit and retain the best professionals from across the country that bring an array of expertise to the table, including legal experts, tech talents, marketing wizards, data geeks, and digital strategists. 

The Perks

Our benefits package includes all the usual suspects: medical, dental, retirement savings, paid time off, etc.  In addition, people grow here. We’ve worked hard to make this a great place for our people to contribute so they can grow and help us grow.  As part of the global Thomson Reuters family, employees benefit from unlimited career development opportunities to help them on their professional path of success.

The Employee

This part is about you. Are you a motivated professional who has a natural bias towards action? Are you a natural collaborator who knows how to advocate for your position yet respects the value of different perspectives? Do you know your stuff and still want to learn even more?  Do you understand that being competitive means being flexible and knowing that change can be fun?  Do you care about culture and understand that you play a role in shaping it?  Most importantly, do you find yourself nodding “yes,” as you read this job description? If so, you should work at FindLaw, part of Thomson Reuters.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 45,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit

More information about Thomson Reuters can be found on

Sunnyvale-California-United States of America
Req #: JREQ091906
Locations: Sunnyvale-California-United States of America
Job Function: Marketing
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